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Why Flatbooks Will Make The World A Better Place

You can get my book “Big World Little Lens – The Complete Guide to iPhone Photography” here.

No one gets more excited about news over here at HOSSedia, than my mom…so this screen shot is really for her. However, I do have some exciting news to announce. Yup, I have a new publisher. I have officially joined the powerhouse eBook publisher To say I’m excited would be an understatement. If you have read my about page, you know Trey Ratcliff has been listed there as one of my favorite photographers for the last 5 years. Being asked to bring my books to his publishing house, was like getting asked to go on tour with Led Zeppelin! I considered writing about my experience with Flatbooks today, which has been nothing but amazing, but I decided to do something a little different and try to articulate my feelings about the eBook publishing industry and its impact on the world.

It’s no secret that eBooks are changing the landscape of the publishing industry. There has been quite a bit written about it, but I don’t know if anyone has argued (at least is a formal way) that eBook publishers are going to make the world a better place. That being said, I decided to call upon a little epistemology and do my best to make the argument that eBook publishers (in this case will indeed make the world a better place.

  • First Premise (Mine) – If you visited the ‘about me’ link above, you know I believe that sharing the beauty of this world will make it a better place because art, whether it is visual or literary, transcends the boundaries that divide us and therefore brings us closer together. Which I think is a good thing.
  • Second Premise (Chase Jarvis) – Chase Jarvis, another favorite photographer of mine, penned an inspiring article about the Create->Share->Sustain cycle. He argues that you not only need to create and share, but you also need to be able to sustain the Create->Share cycle.
  • Third Premise (Trey Ratcliff) – As the founder of Flatbooks, Trey Ratcliff provided some interesting insight into the world of eBook publishing in his article ‘Why eBooks Will Be Much Bigger Than You Can Imagine‘. In short, eBook publishing is going to be a success (I would argue already is) largely because it operates at much larger profit margins and leverages a more robust ‘word of mouth’ advertising (i.e. social network).
  • Conclusion – I think I should start this with ‘Therefore’…so….Therefore, because of a successful publishing industry that allows artist to sustain their Create->Share cycle, more artists are able to share the beauty of the wold that traditional publishers would ignore. Because we as artists are able to share more of the beauty of the world, the eBook publishing industry and the artists it supports will make the world a better place.

Seldom Seen Slim

Meet ‘Seldom Seen Slim‘…I was lucky to catch a glimpse of him. You know, because he is seldom seen. If you have followed the ‘Life @ 24 1.4′ adventure over at Google Plus, you know I am making my way through the Nevada Desert and headed to the middle of nowhere. I met Slim today on the start line of the Bonneville Salt Flats. He heads up course closures. He makes sure people like me aren’t driving on the course when cars are setting records at 462 mph. Feel free to follow on Google Plus, or check back tomorrow.

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  1. Hey Justin, congrats on the ebook deal! That is awesome. Nice to see all your hard work paying off… :)

  2. Grats sir!

    Nice portrait shot here, such a rare find! :)

  3. Tenna Merchent says:

    I am so happy to hear about the fact you have been picked up by Flatbooks! Your iBook has been such an inspiration to me in many ways. Your iPhone photography lessons are amazing, and I tell everyone who asks me to help them to purchase your book. As an author and photographer, you also inspire me to share my stories. Thank you for everything!!!

  4. Slim has great face. Beautiful job on making it seen, Justin. Glad I found you via Trey.

    I know it’s here now and coming more and all that and I need to jump on the wagon and ride the bus and it’s silly but yesterday I got a first edition, first printing of an autographed book for a friend for his birthday. I normally give books as presents.

    Shameful admission. someone gave me a kindle the first year it came out and I was grateful but I think I went to sleep that night cuddled up to an old hardback of one of my favorite writers.

    I promise I’m getting there but crazy folks like me are one of the reasons it’s progress is being held up. for this I apologize.

    Much luck and love to you.

  5. Glad to have stumbled upon your site. I could get lost in here for days, thanks! :)

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