I really hope you enjoyed this look at San Francisco. I have so many more images to process and share, but this is start! The intent of this series was partly to share a bit of the city with you, but I was also hoping to encourage you to have fun making images on your next trip. The entire series was shot using a single camera and lens* (review here) and the processing was done entirely using Lightroom 3 and a few presets. My goal was to prove to myself (and hopefully you too) that you don’t need to carry a bunch of heavy gear around and spend hours in front of your computer. You can have a great time connecting to the moments of your life and sharing them with your friends without much fuss. On that note, I put together a video that shows you how (and why) I processed most of these images. It is all about having fun! If you are an email subscriber, you might have to visit the website to watch the video.
‘Preset’ Isn’t A Bad Word from Justin on Vimeo.
*Upon review, I actually used two lenses. On one image I was shooting my 50mm. Sorry about any confusion.




















